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How to create an Influencer Media Kit (Easy 3 step guide + Examples)

Updated: Mar 30, 2022

How to create an Influencer Media Kit / PR Kit?

If you are a beginning influencer, you know that one of your first tasks is to create yourself a professional Media Kit. All content creators will need one in order to monetize - not only because brands will ask for it, but also because you’ll save a lot of time not having to explain your stats and services to brands you get in touch with!

We wrote a complete guide on what to include in your Media Kit, how to create one, and a few examples what a good media kit should look like However, if you want to skip to the good part, we at Vimma can create a gorgeous professional influencer kit for you in less than 48 hours. You can get yours by signing up to the Vimma App HERE.

Step 1: Choose the right template

There are a lot of free templates available online that are editable with Canva or Photoshop. You can also buy a template you like, for example from Creative Market or Etsy. When choosing your template, make sure all the sections are editable with a program you know how to use, and that you can upload the kit online. You’ll want to add your Media Kit to your link in bio, your blog, and other places where marketing managers and brand owners may find you - and a PDF file might not cut it! Take a look at how the Vimma Media Kit looks online HERE.

You can also get one of these kits for yourself without any of the editing and designing headache. Sign up to the Vimma app and give it a try, our Media Kit service is available on free 7 day trial!

Step 2: Include your details

In short, Media Kit, or a PR Kit is your influencer sales brochure. It is a document where you present your media information for companies that are considering you for a a collaboration. You can get creative with showcasing your skills and strengths as a content creator on your Media Kit, but there are a few standardized sections that brands are expecting to see:

  • Your stats and KPI’s, such as your total following, engagement rate, reach and audience demographics.

  • The services and types of collabs you are offering to companies

  • Examples of your work.

  • Optional: Your pricing. At Vimma, we recommend our creators to create a separate Price Card so you can customize your offering and prices depending on the type of company you’re negotiating with.

We at Vimma can make you a professional Media Kit and a Rate Card that include all the necessary sections. Just sign up to the Vimma App, fill in your details and we will take care of the rest!

Step 3: Finalize and send out!

Finally, make sure your Media Kit has great quality images, stats are correct and all the links are working. Pay special attention that your influencer PR kit looks good both on mobile and on desktop devices, is not password protected, and can be accessed easily via link. If you opt for creating an old-fashioned PDF media kit, you should upload it to a cloud service and simply send out a link, as your pitch emails to brands with attachments have a lower deliverability.

That’s it! Remember you can always ask us for help with your Media Kit in the Vimma app. We can help you create your Media Kit from scratch, or if you want to create it yourself, we have some of the best templates you can use for free.


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