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How to market your brand with Influencer Marketing

It can be a challenge to market your brand with so many marketing strategies and options out there. Influencer Marketing has exploded as social media has taken over an active role in consumer behavior and decisions. People are looking for other people’s recommendations and advice when making a purchasing decision. Social Media ‘Word of mouth’ is nowadays more integrated in our lives than ever before.

Here are Vimma’s tips and tricks for your brand to get started with Influencer Marketing!


Instagram

Instagram is the best platform for a social media campaign because it is used by virtually every influencer out there and it is easy to track influence and messages shared as these happen in real-time.


Nano-influencers

Nano-influencers are the best way to build long-term relationships with consumers that resonate with your brand’s vision and values. Nano influencers are normal people, relatable to the average consumer. As they create campaigns that are aligned with the values of their own followers, this in turn creates a more impactful message across different social media channels.


Brand ambassadorship

When an influencer fits perfectly with your brand - consider making them a brand ambassador and you will see the impact of your social media campaign skyrocket! Such a collaboration has many advantages as it is a long-term influencer marketing strategy.


It's no surprise that influencer marketing trends have led marketers to increase budgets for influencer marketing. According to statistics, businesses on average generate $6.50 for every $1 invested in influencer marketing. 49% of consumers depend on influencer recommendations and 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels.



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